Marketing Insights & Analytics Manager
Omaha, NE, US, 68137-2210
AgCountry Farm Credit Services (AgCountry), Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are financial cooperatives that operate under shared management across eight states. While each association is owned by its local farmers and ranchers, they collaborate by pooling resources, expertise, and talent to provide affordable credit, crop insurance, and financial services.
Our associations are united by a common mission and commitment to serving rural America and supporting each other, which drives the success of the farmers, ranchers, and agribusiness we serve. We take pride in being a great place to work, and this enthusiasm is reflected in the relationships our team members foster with one another and with our customers.
Job Summary
The Marketing Insights & Analytics Manager plays a critical role in transforming marketing data into business intelligence that drives growth, customer engagement, and enterprise value. This position serves as a strategic partner to marketing and business leaders by translating organizational priorities into measurable marketing strategies and performance frameworks.
This role is responsible for connecting marketing activities to business outcomes by developing actionable insights, defining meaningful performance metrics, and establishing a connection between customer interactions, marketing investments, and organizational results.
Success in this role requires a unique combination of strategic thinking, business acumen, analytical expertise, and storytelling capabilities. The ideal candidate is highly collaborative and passionate about driving informed decisions through data and insights.
Essential Duties & Responsibilities
- Partner with marketing and business leaders to translate enterprise priorities into measurable marketing objectives, KPIs, and performance frameworks.
- Develop and deliver executive dashboards, reports, and insights that connect marketing activities and customer interactions to business outcomes.
- Analyze marketing, customer, and website data to identify trends, opportunities, and recommendations that inform marketing strategy.
- Lead the measurement and analysis of marketing initiatives, campaigns, and customer experiences, including attribution, conversion, and return on investment.
- Collaborate with cross-functional teams to define tracking requirements, implement measurement strategies, and ensure the accuracy and integrity of marketing data.
- Conduct right sized and timely analyses of customer behavior, audience segments, and marketing journeys to inform marketing strategy, personalization and optimize customer experiences.
- Serve as a strategic advisor and data storyteller by translating complex analyses into actionable recommendations that influence business decisions.
- Champion a culture of data-informed decision-making by educating stakeholders, promoting analytics best practices, and continuously improving marketing measurement capabilities.
Travel Time
- Percentage of time required to travel during the day - 5%
- Percentage of time required to travel overnight - 5%
Education Requirements
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Bachelor's degree in Marketing, Business, Economics, Analytics, Statistics, Data Science, or related field.
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Master's degree preferred.
Years of Experience
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6+ years of experience in marketing analytics, business intelligence, strategic insights, or data-driven marketing.
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Demonstrated experience translating business strategies into measurable marketing objectives and performance frameworks.
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Experience developing executive dashboards and communicating insights to senior leadership.
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Experience influencing strategic decisions through data and storytelling.
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Financial services industry experience preferred.
Certification and Technical Requirements
- Adobe Analytics, Google Analytics, or comparable analytics platform certification preferred.
- Experience with business intelligence and visualization tools such as Power BI, Tableau, or Customer Journey Analytics.
- Strong understanding of marketing measurement, attribution, and customer journey analytics.
- Experience developing KPI frameworks and executive performance reporting.
- Advanced analytical and problem-solving capabilities.
- Exceptional data storytelling and presentation skills.
- Strong business acumen and strategic thinking capabilities.
- Working knowledge of SQL and data modeling concepts preferred.
- Familiarity with CRM and marketing technology ecosystems.
- Excellent collaboration, facilitation, and stakeholder management skills.
- Self-starter with learning agility and an enterprise mindset.
Why Us:
For qualifying positions, we provide a competitive benefits package designed to support health and well-being, financial security, and work-life balance:
- Health Benefits: Comprehensive medical, dental, and vision insurance
- Retirement Plans: 401(k)
- Paid Time Off: Vacation, sick leave, paid holidays, and parental leave
- Additional Benefits: Life and disability insurance, Employee Assistance Program (EAP), wellness programs, tuition assistance, and short-term incentive pay
For a comprehensive overview of our total reward offerings, click here.
About Us:
AgCountry has 43 offices, is based in Fargo, North Dakota and serves portions of North Dakota, Minnesota, and Wisconsin. FCSAmerica is based in Omaha, NE and has 42 local offices serving rural communities and agriculture in Iowa, Nebraska, South Dakota, and Wyoming. Frontier Farm Credit has six offices serving eastern Kansas. Together, we support nearly 82,000 producers and agribusinesses, meeting the needs of today’s agricultural industry with our combined 2600+ employees providing lending, risk management, technology, commodity marketing, and customer and employee education.
AgCountry Farm Credit Services, ACA, Farm Credit Services of America, ACA, and Frontier Farm Credit, ACA are Equal Employment Opportunity employers, and they comply with all applicable federal, state, and local fair employment practices laws.