Sales Enablement Content Specialist
Omaha, NE, US, 68137-2210 Mason City, IA, US, 50401 Morris, MN, US, 56267 Perry, IA, US, 50220 Stevens Point, WI, US, 54482 Williston, ND, US, 58801 Olivia, MN, US, 56277 Scottsbluff, NE, US, 69361 Thorp, WI, US, 54771 McCook, NE, US, 69001-2141 Ada, MN, US, 56510 Sioux Falls, SD, US, 57108 Thief River Falls, MN, US, 56701 Columbus, NE, US, 68601 Newton, IA, US, 50208 Bowbells, ND, US, 58721 Webster City, IA, US, 50595 DeWitt, IA, US, 52742 Broken Bow, NE, US, 68822 Hiawatha, IA, US, 52233 Langdon, ND, US, 58249 Marshalltown, IA, US, 50158 Parsons, KS, US, 67357-8110 Hallock, MN, US, 56728 Fosston, MN, US, 56542 Cedar Falls, IA, US, 50613-0396 Detroit Lakes, MN, US, 56501 Elbow Lake, MN, US, 56531 Mitchell, SD, US, 57301-7248 Lincoln, NE, US, 68521 Jamestown, ND, US, 58401 Storm Lake, IA, US, 50588 Wausau, WI, US, 54402 Norfolk, NE, US, 68701 Crookston, MN, US, 56716 Willmar, MN, US, 56201 Emporia, KS, US, 66801-7350 Manchester, IA, US, 52057-1522 Fergus Falls, MN, US, 56537 Minot, ND, US, 58702 Emmetsburg, IA, US, 50536 Minot, ND, US, 58701 Warren, MN, US, 56762 LaMoure, ND, US, 58458 Manhattan, KS, US, 66503-0368 Fargo, ND, US, 58108 Huron, SD, US, 57350 Carrington, ND, US, 58421 Yankton, SD, US, 57078 Sioux City, IA, US, 51106 Mount Pleasant, IA, US, 52641 Grafton, ND, US, 58237-2225 Roseau, MN, US, 56751 Minneapolis, MN, US, 55426 Marysville, KS, US, 66508-0349 Rapid City, SD, US, 57702 Marshall, MN, US, 56258 Pierre, SD, US, 57501 North Platte, NE, US, 69101 Marshfield, WI, US, 54449 Graceville, MN, US, 56240 Devils Lake, ND, US, 58301 Beatrice, NE, US, 68310 Lisbon, ND, US, 58054 ONeill, NE, US, 68763 Baldwin City, KS, US, 66006-0858 Oskaloosa, IA, US, 52577-3717 Decorah, IA, US, 52101 Litchfield, MN, US, 55355 Redwood Falls, MN, US, 56283 Casper, WY, US, 82601 Kearney, NE, US, 68847 Imperial, NE, US, 69033 Hiawatha, KS, US, 66434-0297 Hillsboro, ND, US, 58045 Red Oak, IA, US, 51566-1284 Bottineau, ND, US, 58318 Mobridge, SD, US, 57601 Wahpeton, ND, US, 58075 Crosby, ND, US, 58730 Carroll, IA, US, 51401 Alexandria, MN, US, 56308 Sheldon, IA, US, 51201 Harlan, IA, US, 51537 Grand Forks, ND, US, 58208-3570 Medford, WI, US, 54451 Watertown, SD, US, 57201 Alliance, NE, US, 69301 Valley City, ND, US, 58072 Cavalier, ND, US, 58220 Madison, MN, US, 56256 Grand Island, NE, US, 68803 Rugby, ND, US, 58368 Aberdeen, SD, US, 57401
AgCountry Farm Credit Services (AgCountry), Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are financial cooperatives that operate under shared management across eight states. While each association is owned by its local farmers and ranchers, they collaborate by pooling resources, expertise, and talent to provide affordable credit, crop insurance, and financial services.
Our associations are united by a common mission and commitment to serving rural America and supporting each other, which drives the success of the farmers, ranchers, and agribusiness we serve. We take pride in being a great place to work, and this enthusiasm is reflected in the relationships our team members foster with one another and with our customers.
Job Summary
*Incumbent must work a percentage of time each week from an office within our footprint.*
We are seeking a Sales Enablement Content Specialist to create, curate, and evaluate content that supports the organization's sales strategies and programs. Ensuring such content is clear and consistent, easily accessible, kept up-to-date, and integrated into the organization’s CRM tool. Creates content that drives consistency and efficiency, including modifying existing approaches and supporting new sales strategies. Skills in writing, editing, and strategic thinking enable the teammate to take a wide range of perspectives and distill information into easily understood content. The output from these efforts will enable a wide range of capabilities in the organization from supporting targeted sales strategies, achieving an accelerated sales process, and empowering the organization’s digital capabilities.
Essential Duties & Responsibilities
Create
- Provide differentiated content that aligns with company strategy and industry needs.
- Collaboratively develop and source various forms of content that enables customer-facing teammates to achieve an accelerated sales process.
- Determine the appropriate medium and channel to drive efficiency, scale, and speed.
- Coordinates development and broadcasts updates to sales playbooks or field guides, sales presentations, proposal templates, ROI calculators, relevant marketing materials, and customer success content.
Curate
- Maintain content libraries, source material, and other centralized “truth centers” that are available on-demand for both general and specific use-cases.
- Collaborate on the identification of content needs to serve various areas of the business. Optimize content to enable customer journeys in both digital and in-person environments.
- Maintain the content lifecycle by building review processes and ensuring that updates are fulfilled.
- Source targeted content from internal and external subject matter experts.
- Identifies content created or conceived by officers that should be packaged for use across teams.
Evaluate
- Analyze the results of delivered content, providing thoughtful analysis on the channel, content, and audience response.
- Solicit stakeholder feedback to inform the content creation and delivery channels.
- Coordinate internal review by stakeholders and teams responsible for subject areas.
Education Requirements
- Bachelor's Degree in Ag-Business, Marketing, Public Relations, Communications, Journalism, or Business.
Years of Experience
- 6+ years of experience in Sales Communication, Sales or Marketing. Experience in lending or crop insurance is preferred.
About Us:
AgCountry has 45 offices, is based in Fargo, North Dakota and serves portions of North Dakota, Minnesota, and Wisconsin, FCSAmerica is based in Omaha, NE and has 42 local offices serves rural communities and agriculture in Iowa, Nebraska, South Dakota, and Wyoming. Frontier Farm Credit has six offices serving eastern Kansas. Together, we support nearly 82,000 producers and agribusinesses, meeting the needs of today’s agricultural industry with our combined 2600+ employees providing lending, risk management, technology, commodity marketing, and customer and employee education.