Public Relations and External Communications Manager
Omaha, NE, US, 68137-2210
Job Summary
**Hybrid-Position is required to work a minimum of three days each week out of our Omaha, NE or Fargo, ND office**
Farm Credit Services of America (FCSAmerica) is a great place to work. You see it in our people and the relationships they have with each other and our customers. Our passion and commitment to serving both rural America and each other is key to our success in the marketplace. That is why we seek highly motivated, positive-thinking people who foster honesty and integrity – the core values that guide how we work and treat others.
FCSAmerica is seeking a Public Relations and External Communications Manager who will help the organization build, promote, and sustain a strong, positive image in the marketplace through multiple forms of corporate communication. They will partner with teams to define and implement communication plans that effectively describe and promote the organization to public audiences through various formats and media. Developing strong working relationships with assigned teams, company leaders, community organizations, business partners, and the media will be critical for the role’s success.
Essential Duties & Responsibilities
PR Strategy, Planning and Execution
- Identify and spotlight newsworthy stories and opportunities for media coverage.
- Distribute releases to local and industry media contacts, coordinate the development of talking points and responses to questions, and arrange interviews with organization executives and spokespeople.
- Develop and maintain a PR calendar that supports brand and business strategies
- Corporate Image and Reputation Management
- Develop and promote a speaker’s bureau that builds goodwill and awareness of organizations subject matter experts. Help secure opportunities to speak at community or industry events
- For national industry events, provide media leadership and support including the coordination of messaging, speaker support, interview scheduling and media coverage.
- Proactively scan media outlets and industry news outlets for breaking news to be shared with relevant internal stakeholders
- Identify appropriate recognition opportunities including individual and company awards.
External Communications
- Coordinate the production of a variety of corporate and external customer communications including the Annual Report and corporate presentations.
- Serve as a resource for refinement of broad customer communication to ensure consistent tone, branding and messaging.
Crisis Management
- Document and manage the Associations’ crisis communications plans.
- Serve on business continuity workgroup and ensure leaders and spokespersons are designated and trained for crisis communication
Education Requirements
- Preferred, 4 Year / Bachelor's Degree, Journalism with a public relations emphasis, marketing, English, communications or business administration
Years of Experience
- 4 to 6 years of experience in Corporate communications and public relations position
About Us
FCSAmerica and Frontier Farm Credit are jointly managed financial cooperatives but are separately owned by their farmer and rancher customers. Our customer-owners are directly served by their local financial and crop insurance team.
FCSAmerica supports rural communities and agriculture in Iowa, Nebraska, South Dakota and Wyoming. Frontier Farm Credit supports eastern Kansas. Together, we provide credit, crop insurance and other financial services to more than 60,000 agricultural producers and agribusinesses.
It takes a lot of expertise to meet the needs of today’s agricultural industry, and our combined 1,900 employees provide that in areas of lending, risk management, technology, marketing, customer and employee education.
We have job opportunities in Omaha, Nebraska, where FCSAmerica is headquartered, and 48 local offices across five states.
We take pride in serving every aspect of agriculture, from the young and beginning producer to some of the nation’s largest and most complex agribusinesses.