Marketing Automation Strategy Manager
Omaha, NE, US, 68137-2210
AgCountry Farm Credit Services (AgCountry), Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are financial cooperatives that operate under shared management across eight states. While each association is owned by its local farmers and ranchers, they collaborate by pooling resources, expertise, and talent to provide affordable credit, crop insurance, and financial services.
Our associations are united by a common mission and commitment to serving rural America and supporting each other, which drives the success of the farmers, ranchers, and agribusiness we serve. We take pride in being a great place to work, and this enthusiasm is reflected in the relationships our team members foster with one another and with our customers.
Job Summary
*Hybrid-Incumbent must work three days each week in the Omaha, NE office.*
We are searching for a Marketing Automation Strategy Manager who has a strong background in marketing automation platforms, data-driven decision-making, and a passion for enhancing customer engagement and lifecycle marketing. This role is responsible for driving automation maturity, analyzing performance metrics, ensuring compliance with best practices, and fostering cross-functional collaboration to optimize multi-channel marketing strategies.
Essential Duties & Responsibilities
- Develop and refine a scalable marketing automation strategy across digital channels to enhance engagement and retention.
- Establish lead scoring, engagement workflows, and collaborate on content personalization for effective automation and engagement.
- Establish and maintain segmentation and marketing database management strategies
- Assist automation strategist in the daily operation of marketing automation system, including email design and campaign creation and management.
- Monitor, analyze, and report on campaign performance, providing data-driven insights for improvement.
- Ensure adherence to industry regulations, maintain segmentation strategies, and stay updated on automation trends.
- Educate teams on best practices, align automation efforts with business goals, and develop documentation for ongoing learning.
- Implement testing methodologies to drive continuous improvement and explore new marketing automation approaches.
Education Requirements
- Bachelor's degree in marketing or similar concentration.
Years of Experience
- 6+ years of experience in marketing automation systems, account-based marketing, marketing engagement strategy.
About Us:
AgCountry has 45 offices, is based in Fargo, North Dakota and serves portions of North Dakota, Minnesota, and Wisconsin, FCSAmerica is based in Omaha, NE and has 42 local offices serves rural communities and agriculture in Iowa, Nebraska, South Dakota, and Wyoming. Frontier Farm Credit has six offices serving eastern Kansas. Together, we support nearly 82,000 producers and agribusinesses, meeting the needs of today’s agricultural industry with our combined 2600+ employees providing lending, risk management, technology, commodity marketing, and customer and employee education.