Strategic Marketing Manager
Omaha, NE, US, 68137-2210
AgCountry Farm Credit Services (AgCountry), Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit are financial cooperatives that operate under shared management across eight states. While each association is owned by its local farmers and ranchers, they collaborate by pooling resources, expertise, and talent to provide affordable credit, crop insurance, and financial services.
Our associations are united by a common mission and commitment to serving rural America and supporting each other, which drives the success of the farmers, ranchers, and agribusiness we serve. We take pride in being a great place to work, and this enthusiasm is reflected in the relationships our team members foster with one another and with our customers.
Job Summary
*Incumbent must work a percentage of time each week in the Omaha, NE office*
The strategic marketing manager is responsible for developing and executing strategic marketing plans for key business units. The role involved developing a deep understanding of the target market, creating marketing strategies and campaigns that effectively communicate the value of our products and services while collaborating with cross-functional teams to deliver results.
Essential Duties & Responsibilities
- Define and drive the optimal segment marketing strategy and campaigns for various business units
- Develop new customer and/or retention targets to measure program effectiveness.
- Facilitate marketing planning sessions with key business stakeholders, and build consensus around go to market plans and budgets
- Continuously communicate market opportunities and campaign progress
- Track and analyze program performance through the development of KPIs and dashboards.
- Conduct market research to gain a deep understanding of needs, behaviors and preferences.
- Work with agency of record and inhouse creative to create compelling marketing content and messaging that resonates with the target audience.
- Develop and execute campaigns across a variety of sales and marketing channels.
- Collaborate with cross-functional teams to ensure campaign success.
- Stay up to date with market trends, competitive landscape and industry best practices.
Education Requirements
- Bachelor's Degree or equivalent work experience in Marketing, Business, or Communications preferred.
Years of Experience
- 10 + years of experience in marketing, preferably in a strategic marketing role.
About Us:
AgCountry has 45 offices, is based in Fargo, North Dakota and serves portions of North Dakota, Minnesota, and Wisconsin, FCSAmerica is based in Omaha, NE and has 42 local offices serving rural communities and agriculture in Iowa, Nebraska, South Dakota, and Wyoming. Frontier Farm Credit has six offices serving eastern Kansas. Together, we support nearly 82,000 producers and agribusinesses, meeting the needs of today’s agricultural industry with our combined 2600+ employees providing lending, risk management, technology, commodity marketing, and customer and employee education.
AgCountry Farm Credit Services, ACA, Farm Credit Services of America, ACA, and Frontier Farm Credit, ACA are Equal Employment Opportunity employers, and they comply with all applicable federal, state, and local fair employment practices laws.